Category: 2018 Sitecore Project

Slot Car Profile Card Setup In Sitecore

Slot Car Profile Card Setup In Sitecore

Profile card setup is difficult to understand which hinders marketers from using them.  Continuing from the previous post the following “User Type” was made.

  • Beginner
  • Intermediate
  • Advanced

Bob, Jimmy and Steve (random names) are profile cards to describe each user type.

Profile Card Types

Profile Card Types

Setup Profile Card

The profile cards under the “User type” will be attached to a Sitecore page.  To see the profile cards click “Edit” next to “User Type”.

User Type Selection Screen

User Type Selection Screen


The following “User Type” profile cards display.  Pay attention to the graph, understanding the way the point faces.  The numbers match the graph to give an idea about the users.

Jimmy Beginner

Jimmy Beginner Profile

Steve Intermediate

Steve Intermediate Profile

Bob Experienced

Bob Experienced Profile

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Creating Slot Car Profile Types

Creating Slot Car Profile Types

Slot car profile types will be the base structure to build user tracking. Profiles will be based on possible buyer types such as beginner, intermediate and advanced.

Beginner Slot Car Profile Types

Beginner profile is someone who doesn’t have any experience with slot car tracks.  This profile most likely will not purchase the track for themselves but for someone else.

Beginners are most likely to be young children which receive slot cars as gifts.  These gifts can come in the form of birthday or Christmas gifts.

A purchaser in the beginner profile most likely will have a set budget.  The budget tends to be very low since it’s an adult purchasing for a child.

Intermediate Slot Car Profile Types

Intermediate profile is someone who has experience with slot cars.  They may have had a slot car as a child, and want to relive the joy.  This profile will purchase the slot car set for themselves.

Budgets for intermediate is slightly higher than beginner.  The budget will be mid-level and has the ability to reach higher levels with additional marketing efforts.  They are not extremely serious about slot cars so other hobbies will interfere with their budget.

Advanced Slot Car Profile Types

Advanced users may start off in the intermediate profile.  Over time they decide to want more features than the basic slot car capability.  They look for way to expand their current systems.  They are more willing to buy upgrades and more exotic cars.  These profile types become a brands influencer.  They will take pictures of their track layouts and invite friends to experience their tracks.


Slot Car Profile Types
Sitecore User Type Profile Example

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2018 Sitecore Slot Car Project

2018 Sitecore Slot Car Project

To connect my love of slot cars with Sitecore I’ll be creating a 2018 Sitecore slot car project.  The strategy will show how easy it is to build patterns for targeting specific slot car users.  Scalextric and Carrera cars will be the two brands I will focus on.

Using my passion for slot cars allows me to go deeper by building more specific profile and pattern matches.  These examples will help you to build deeper levels within your patterns.  Building deeper level patterns will give you opportunities for growth.

2018 Sitecore Slot Car Project Details

Fierce competition between slot car manufactures makes it the perfect project.  Purchases of slot cars not only can be purchased from the manufacturer but also Ebay.  The ability to purchase from multiple places causes a significant need for targeting potential customers while in the decision making process.

Easy ways to target customers is to capture views in addition how often they return. During each visit what do they tend to look at repeatedly? Repeat views give a glimpse into customer intentions.

Good luck in 2018 with your Sitecore marketing efforts.

Scalextric Ford Collector Set
Sitecore Slot Car Project Example Car Set
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