Author: jhasmal

Slot Car Profile Card Setup In Sitecore

Slot Car Profile Card Setup In Sitecore

Profile card setup is difficult to understand which hinders marketers from using them.  Continuing from the previous post the following “User Type” was made.

  • Beginner
  • Intermediate
  • Advanced

Bob, Jimmy and Steve (random names) are profile cards to describe each user type.

Profile Card Types

Profile Card Types

Setup Profile Card

The profile cards under the “User type” will be attached to a Sitecore page.  To see the profile cards click “Edit” next to “User Type”.

User Type Selection Screen

User Type Selection Screen

 

The following “User Type” profile cards display.  Pay attention to the graph, understanding the way the point faces.  The numbers match the graph to give an idea about the users.

Jimmy Beginner

Jimmy Beginner Profile

Steve Intermediate

Steve Intermediate Profile

Bob Experienced

Bob Experienced Profile

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Slot Car Room

Slot Car Room

My slot car room has come a long ways. I’m always adding things to the room since I started working on it.

I always wanted a car room, I didn’t know how it would turn out.  For the most part I think it’s really cool. I used some left over plywood to build the track table.  To hold up the plywood I used some tool benches from Lowes I had purchased prior.

Slot Car Sign Pictures

My wife was responsible for the signs for the most part.  She got me a couple of signs for Christmas.  Some of the slot car signs I purchased from Hobby Lobby others came from a popup store in the mall (don’t remember the name).

I tried to capture all of the American cars models that I like.  I’m sure I missed some.  I have an Indian motorcycle sign, I’m still looking for a Harley Davidson sign.  I think I would like to get something NASCAR and Indy or Formula 1.

Wall Signs
Slot Car Room Signs Image 1
Slot Car Signs Image 2
Signs Image 2
Wall Signs
Room Signs Image 3

My slot car layout

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Run Carrera Cars On Scalextric Track

Run Carrera Cars On Scalextric Track

I purchased a Carrera 1:43 track some time ago. Accumulating four Carrera cars over time but not playing with them. Last night while playing with my Scalextric track I wondered if I could run the cars on it.

The thought of running the Carrera cars on a Scalextric had crossed my mind before but I was always too scared to try it.

Trying To Run Carrera Cars

Carrera cars aren’t able to run on the Scalextric track without modifying them.  The guide that keeps the car in the groove is too wide, thus not allowing the car to move.

To solve the guide problem it needs to be shaved down to be skinnier. It will take something strong enough to work through the guide plastic. I tried to use sand paper at first with no luck at all.  After getting brave I decided to use a razor blade (worked perfectly). I gently scraped the plastic, it took me about 2 minutes and I was ready for my first test run.  The car went about one track length and got stuck.  I shaved the guide a little more and now I have a completely working 1:43 Carrera car on my 1:32 Scalextric track.

 

Carrera 1:43 Cars

Scalextric Chip Hatch Unplugged

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Creating Slot Car Profile Types

Creating Slot Car Profile Types

Slot car profile types will be the base structure to build user tracking. Profiles will be based on possible buyer types such as beginner, intermediate and advanced.

Beginner Slot Car Profile Types

Beginner profile is someone who doesn’t have any experience with slot car tracks.  This profile most likely will not purchase the track for themselves but for someone else.

Beginners are most likely to be young children which receive slot cars as gifts.  These gifts can come in the form of birthday or Christmas gifts.

A purchaser in the beginner profile most likely will have a set budget.  The budget tends to be very low since it’s an adult purchasing for a child.

Intermediate Slot Car Profile Types

Intermediate profile is someone who has experience with slot cars.  They may have had a slot car as a child, and want to relive the joy.  This profile will purchase the slot car set for themselves.

Budgets for intermediate is slightly higher than beginner.  The budget will be mid-level and has the ability to reach higher levels with additional marketing efforts.  They are not extremely serious about slot cars so other hobbies will interfere with their budget.

Advanced Slot Car Profile Types

Advanced users may start off in the intermediate profile.  Over time they decide to want more features than the basic slot car capability.  They look for way to expand their current systems.  They are more willing to buy upgrades and more exotic cars.  These profile types become a brands influencer.  They will take pictures of their track layouts and invite friends to experience their tracks.

 

Slot Car Profile Types
Sitecore User Type Profile Example

Previous Post

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2018 Sitecore Slot Car Project

2018 Sitecore Slot Car Project

To connect my love of slot cars with Sitecore I’ll be creating a 2018 Sitecore slot car project.  The strategy will show how easy it is to build patterns for targeting specific slot car users.  Scalextric and Carrera cars will be the two brands I will focus on.

Using my passion for slot cars allows me to go deeper by building more specific profile and pattern matches.  These examples will help you to build deeper levels within your patterns.  Building deeper level patterns will give you opportunities for growth.

2018 Sitecore Slot Car Project Details

Fierce competition between slot car manufactures makes it the perfect project.  Purchases of slot cars not only can be purchased from the manufacturer but also Ebay.  The ability to purchase from multiple places causes a significant need for targeting potential customers while in the decision making process.

Easy ways to target customers is to capture views in addition how often they return. During each visit what do they tend to look at repeatedly? Repeat views give a glimpse into customer intentions.

Good luck in 2018 with your Sitecore marketing efforts.

Scalextric Ford Collector Set
Sitecore Slot Car Project Example Car Set
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Scalextric Default Digital Chip Hatch Unplugged

Scalextric Default Digital Chip Hatch Unplugged

I have three cars that just wouldn’t work on my track anymore.  I couldn’t figure out what was going on. After unscrewing them it was something really simple causing the issue.  The digital chip hatch had come unplug.  I’m thinking this was causing it not to close a circuit or something.

Scalextric/Hornby Digital Chip Lambo Problem

Does anyone have a Lamborghini like this one?  If so, what color is the engine?  I’m trying to figure out if this is an upgraded engine?  The car keeps blowing digital chips so I’m trouble shooting it.

If I put a chip in the car it will run and switch lanes.  When I stop playing with it and try to use it later it won’t work.  This has happened to two chips, I’ve taken the chips and tried them in other cars to confirm the were fried.

The engine was changed because the wires had electrical tape holding them together.  I removed the tape and soldered the wires.

Digital Chip Orange Scalextric Lamborghini

Digital Chip Engine Scalextric Lamborghini

My Digital Scalextric Track Layout 

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My Scalextric slot car track for personal racing

My Scalextric slot car track for personal racing

During the holiday break I’ve had a chance to work on my Scalextric slot car track. It has taken me some time to gather enough pieces to build a track that I enjoy playing with.  I probably purchased the track and the beginning of 2017.  I started off with a Scalextric GT Endurance track from HobbyTown USA.  The cost was around $120, it was the only track at that time I could find for under $200.  My intention was to take the track and turn it into a digital set.  Digital sets are way more expensive and at that time I wasn’t willing to spend around $600 for a track.

I wanted to add a little bit of realism to my track so I tested out painting some pieces grey.  It’s pretty cool but very time consuming. I didn’t have a chance to completely paint the entire track since purchasing some additional pieces.

grey slot car track piece

I upgrade my digital base to the new arc pro digital base and I love it.  It’s way easier to program the cars to work with the wireless controllers.  I use my iPad to control the race configurations on the arc pro app.  Slot cars have truly come a long way, to me the best part is the shaking of the wireless controllers while racing.  If you own an xbox, playstation or wii the controller vibration functions the same just on a slot car track.

Configuration with old digital power base
Whole slot car track image
New configuration with ARC Pro Power Base
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Get to know customers

Get to know customers

Collecting web data helps to understand customers. By looking at page visits it helps with figuring out interest. By continuing to visit the same page it can be determined that a customer is considering the purchase of a product. 

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Marketing personal websites

Marketing personal websites

A personal website is an easy way to learn digital marketing fundamentals.  You will understand how difficult digital marketing is; debunking misconceptions of how easy it is.  You are trying to gain the trust of people who don’t know you thus convincing them to interact with you.  There’s no true general plan for every website; even though that’s what people would like you to believe.

Enjoy Building and Marketing

Your website has to be truly something that you enjoy.  If you never have one visitor but you still enjoy your website the subject is the right one.  A personal website is an extension of its owner.  This is what makes a website valuable and unique to a reader.  No one puts thoughts together exactly the same.  You shouldn’t be able to visit two websites and they are exactly the same unless one of them copied the information.

Building Traffic

To get meaningful traffic to your website it’s going to take some time.  Don’t be misled believing your site will be an overnight success.  This type of thinking will cause you to spend lots of money on digital ads with no return.  Digital ads are still hard for individuals as well as companies to understand.  As long as you realize that having lots of traffic doesn’t necessarily mean you have the right type of traffic (visitors) you’ll find some success.  It has taken me a long time to learn this lesson.

Visitors come to your site seeking something.  They end up at your site because you have an answer to that thing they are looking for.  As long as you don’t lose sight of this you will attract traffic.

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Engagement making purchasing easy

Engagement making purchasing easy

Engagement is the ability for a website to understand a visitors intent.  Once the website understands the visitors intent it adapts itself to put visitors on a desired path.  Websites that understand visitors are slowly becoming more popular.  These types of websites aren’t moving fast due to the lack of marketing teams’ knowledge of the technology.

Why use websites that understand visitors?

Websites that understand allow marketing teams to provide multiple experiences. One web page can appear different based on who is viewing it at the time. Even if the page is different for some, notably other users aren’t aware of it.

Engagement Conversions

Marketing teams have to get better; they have to understand how to communicate with visitors to create conversions.  Smarter website technology allows for easier website conversions but demands more skills.  Conversions are the true goal of any website regardless of the industry. Downloading brochures, product purchases and filling out forms are conversion examples.

Sitecore Patterns

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