Slot Car Profile Card Setup In Sitecore

Slot Car Profile Card Setup In Sitecore

Profile card setup is difficult to understand which hinders marketers from using them.  Continuing from the previous post the following “User Type” was made. Beginner Intermediate Advanced Bob, Jimmy and Steve (random names) are profile cards to describe each user type. Profile Card Types Setup Profile Card The profile cards under the “User type” will …

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Slot Car Room

Slot Car Room

My slot car room has come a long ways. I’m always adding things to the room since I started working on it. I always wanted a car room, I didn’t know how it would turn out.  For the most part I think it’s really cool. I used some left over plywood to build the track …

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Run Carrera Cars On Scalextric Track

Run Carrera Cars On Scalextric Track

I purchased a Carrera 1:43 track some time ago. Accumulating four Carrera cars over time but not playing with them. Last night while playing with my Scalextric track I wondered if I could run the cars on it. The thought of running the Carrera cars on a Scalextric had crossed my mind before but I …

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Creating Slot Car Profile Types

Creating Slot Car Profile Types

Slot car profile types will be the base structure to build user tracking. Profiles will be based on possible buyer types such as beginner, intermediate and advanced. Beginner Slot Car Profile Types Beginner profile is someone who doesn’t have any experience with slot car tracks.  This profile most likely will not purchase the track for themselves but for …

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2018 Sitecore Slot Car Project

2018 Sitecore Slot Car Project

To connect my love of slot cars with Sitecore I’ll be creating a 2018 Sitecore slot car project.  The strategy will show how easy it is to build patterns for targeting specific slot car users.  Scalextric and Carrera cars will be the two brands I will focus on. Using my passion for slot cars allows …

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Scalextric Default Digital Chip Hatch Unplugged

Scalextric Default Digital Chip Hatch Unplugged

I have three cars that just wouldn’t work on my track anymore.  I couldn’t figure out what was going on. After unscrewing them it was something really simple causing the issue.  The digital chip hatch had come unplug.  I’m thinking this was causing it not to close a circuit or something. Scalextric/Hornby Digital Chip Lambo …

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Get to know customers

Get to know customers

Collecting web data helps to understand customers. By looking at page visits it helps with figuring out interest. By continuing to visit the same page it can be determined that a customer is considering the purchase of a product. 

Marketing personal websites

Marketing personal websites

A personal website is an easy way to learn digital marketing fundamentals.  You will understand how difficult digital marketing is; debunking misconceptions of how easy it is.  You are trying to gain the trust of people who don’t know you thus convincing them to interact with you.  There’s no true general plan for every website; …

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Engagement making purchasing easy

Engagement making purchasing easy

Engagement is the ability for a website to understand a visitors intent.  Once the website understands the visitors intent it adapts itself to put visitors on a desired path.  Websites that understand visitors are slowly becoming more popular.  These types of websites aren’t moving fast due to the lack of marketing teams’ knowledge of the …

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